If you’re ready for your daily dose of optimism, check out this story about a company that genuinely cares about its customers: Dole is going to start putting warnings on its pineapples to discourage people from running back into a burning building to save them.

Thank goodness! This is a simple solution that is going to save a lot of lives.

Dole announced earlier this week that starting in June, every Dole pineapple will be packaged with a sticker depicting a crossed-out drawing of fire and the phrase “It’s not worth it” to remind customers that they should never risk their lives in a crisis situation in order to save a Dole pineapple. “Thousands of people die senselessly every year trying to retrieve Dole pineapples from their burning homes after having escaped safely themselves, and we’re hoping that including a warning on our product will reduce this number dramatically,” said Dole spokesperson Nancy Wallbeck. “Pineapples may be a healthy and delicious snack, but they will never be as valuable as your own life or that of a member of your family, and that includes Dole pineapple juice and Dole pineapple parfait cups.”

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Wow. It’s great to hear that Dole is thinking about safety just as much as it’s thinking about taste.

This announcement should have all other companies looking up to Dole as a huge role model for public safety and corporate responsibility. Just because a pineapple has reached perfect ripeness, or because it kind of looks like a little pointy guy with green hair, doesn’t mean it’s worth the ultimate sacrifice—and this new warning sticker will ensure that people realize that. Thanks for looking out for us, Dole!