Love seafood but hate its short shelf life? One company is boldly addressing fish sticks’ disposability problem with a game-changing innovation: Gorton’s Seafood is now selling a $500 fish stick as a “buy-it-for-life fish stick built to last.”
Incredible. If you know you’ll be eating fish sticks in the long-term, this is a pretty sensible investment!
This week, Gorton’s Seafood dropped the ‘Zest Of Time Lemon Garlic Fish Stick,’ the most durable, long-lasting fish stick the seafood industry has ever seen. According to Gorton’s, each fish stick is “100% Made In America, hand-crafted by world-class fish stick artisans using stress-tested wild Alaskan pollock fillets with a weather-proof, high-grade breadcrumb coating.” With a price tag of $500 and packaged in a fish stick-sized 2″ x 5″ full-grain leather case featuring the company’s name in raised, gold leaf lettering, Gorton’s ‘buy-it-for-life’ fish stick is marketed towards serious seafood enthusiasts who understand how costly and wasteful it is to buy brand new fish sticks week in and week out.
“Historically, our company has catered to casual fish stick consumers, but we recognize the economic challenges facing people who eat a lot of fish sticks, and designed a buy-it-for-life fish stick to offer maximum value for serious fish stick eaters,” wrote Gorton’s Seafood CEO Kurt Hogan in a statement accompanying the Zest Of Time Lemon Garlic Fish stick’s release. “Anyone who eats fish sticks on a regular basis knows how expensive it is to buy fish sticks over and over again in the long haul. Now, your next fish stick purchase can be the last one you’ll ever need to make.”
Gorton’s is operating on a whole other level. This is a big bet on the die-hard fish stick demographic!
Would you shell out for a fish stick you can pass down to your kids in the future as long as you take good care of it? Let us know in the comments!
