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Other companies take note, because this is the kind of bold marketing strategy that really makes an impact. Gillette has just announced that Planters nuts’ mascot, Mr. Peanut, is now their mascot too!
Oof. Sometimes brands manage to stick the landing with viral marketing, and sometimes they just…don’t. Long John Silver’s just found that out the hard way after facing major backlash over attempting to go viral with a video of a hostage being beheaded with a swordfish.
It should come as no surprise that the $100 billion bottled-water industry is pretty much the polar opposite of environmental sustainability. Fortunately, one of the biggest producers of bottled water is taking some real action to go green: Poland Spring is fighting the accumulation of plastic waste with a new…
In the last week I have gotten eight banner ads for my own legs while browsing the internet. I don’t know where the ads came from or why they are for my legs. But here they are.
When all eyes are on you, you don’t want to blow it. Here are seven tips for delivering a wedding speech that’s guaranteed to bring the party to its feet.
The 164-year-old New York Times has never been one to be on the cutting edge of new digital trends. But America’s most iconic newspaper is changing all that with a truly modern and majorly awesome approach to advertising: posting ads to social media sites disguised as comments from fake people!
Let these words take you to the next level.
Losing a loved one is a time of great sadness, but the folks at Campbell’s Soup are doing their part to make the weight of death just a little lighter: The iconic soup company is offering $5,000 to anyone who mentions Campbell’s products in their dying words.
That’s right. The promotion is called Campbell’s Dearly…
This country suffers from terrible systemic inequality. Low-income neighborhoods continuously fall by the wayside, and whole swaths of society are simply ignored every single day. While many view education as a way to overcome these obstacles, it seems it’s time to ask the question many avoid: Do our inner-city…
Looking for a campaign that’s effortlessly cool and impossible to ignore? Take heed, ad execs, because the San Diego Fire Department is showing you how guerrilla marketing is done.